- Use Correct Doctype
- Use Semantic code while htmlizing your website.
- Use Meta Content and Meta Keywords
- Use unique page titles
- Use SEO friendly page name or URL
- Use Alt tags for Images
- Use Heading Tags (e.g. H1, H2)
- Use Valid HTML and CSS Code (Make your code W3C Standard)
- Use Div based coding and avoid using Tables
- Make a Detailed Sitemap
- Use Breadcrumb
- Use Footer links
- Use Optimized images and code to make your web site load fast
- Use a meaningful and helpful 404 error page
SEO (Search engine optimization), is the process of making our website to appear higher in search engine results pages. Page rankings depends on a number of factors, search engines evaluate our website’s relevance and readability before passing on it a position or ranking on the search engine results page. The more relevance the search engines determine our website has for a given search, the higher the website will rank. SEO is the art of getting our website to work optimally with search engines like Google, Yahoo, MSN etc.
It is important to use search engine optimization to push our ranking as high as possible when we think that most of the users of Internet will not look beyond the first page of search results. SEO services includes keyword selection, adding and revising content, creating search engine friendly web design, building links etc.
Search engines “spider” our complete website by following all the links on our site to new pages, much as a human would click on the links of our pages. This spider is also called as a Robot. For successful SEO, Our page should be most relevant to any given search query. We can do this by good unique keywords rich text content and getting “quality” links to the page.
We can help our website along in number of ways like making sure our page titles and Meta tags are unique, or by including Header (H1-H6) tags where relevant and by highlighting words on pages using of bold text. We can also include our keyword phrase – like image alt text and title text on images and links.