- Use Correct Doctype
- Use Semantic code while htmlizing your website.
- Use Meta Content and Meta Keywords
- Use unique page titles
- Use SEO friendly page name or URL
- Use Alt tags for Images
- Use Heading Tags (e.g. H1, H2)
- Use Valid HTML and CSS Code (Make your code W3C Standard)
- Use Div based coding and avoid using Tables
- Make a Detailed Sitemap
- Use Breadcrumb
- Use Footer links
- Use Optimized images and code to make your web site load fast
- Use a meaningful and helpful 404 error page
For web programmers who are already using web standards, this list may come in helpful when you want good arguments and feel free to add any extra benefits you can think of. If you’re new to the idea of web standards and are unsure on whether you should spend the time to study all about them or not, here are some of the most important reasons for doing so.
Get better search engine rankings
Well-written content delivered through clean, well-structured, and semantic markup is delicious food for search engine spiders and will help our rankings. This will lead to increased traffic, which is what most website owners want.
Maximize website visitors
You don’t know which browser visitors will use to access your site. The only thing you can be logically sure of is that they are using something that can parse HTML. By using web standards properly you make sure that you have completed your job in making your website work with the largest possible number of browsing devices.
Faster page loading
Clean and well-structured HTML that separates structure and content from presentation will be smaller and faster for visitors to download.
Web standards do not guarantee that all features of our website will be accessible to people with disabilities, but it is a very good start. Make sure your html documents are valid, well-structured, and semantic, and you’re well on the way towards having an accessible website.
Make our HTML easier to maintain
When we need to update our website then we will like to browse through a clean and well-structured document. Using CSS to organize layout also makes it much easier to make overall website design changes.
Our colleagues, competitors, friends and potential employers will be able to look at our work and know that the person likes to keep up with changes in technology and make sure that his knowledge and skills are always current. It will make us look like a real web professional.
Making our clients feel good
Use web standards combined with best practices for accessibility and give your clients a chance to talk about how they cater to all people, and how they find it important that everybody can use their services or find information about their products. You will also avoid the bad publicity that can be caused by shutting out visitors like disabled people, Mac users, and mobile phone users.
If we separate content from presentation and use current web standards, we have done the best we can to ensure that our website content can still be read even after fifty years or hundred years.
Good business sense
Any business owner will like to have more visitors, a faster website, improved search engine rankings, potential good publicity and it does make sense to do so.
Accurate way to do things
Web standards provide the way to build the web from the beginning and now that we can surely do something the right way and have a really important reason to feel good about ourselves.
SEO (Search engine optimization), is the process of making our website to appear higher in search engine results pages. Page rankings depends on a number of factors, search engines evaluate our website’s relevance and readability before passing on it a position or ranking on the search engine results page. The more relevance the search engines determine our website has for a given search, the higher the website will rank. SEO is the art of getting our website to work optimally with search engines like Google, Yahoo, MSN etc.
It is important to use search engine optimization to push our ranking as high as possible when we think that most of the users of Internet will not look beyond the first page of search results. SEO services includes keyword selection, adding and revising content, creating search engine friendly web design, building links etc.
Search engines “spider” our complete website by following all the links on our site to new pages, much as a human would click on the links of our pages. This spider is also called as a Robot. For successful SEO, Our page should be most relevant to any given search query. We can do this by good unique keywords rich text content and getting “quality” links to the page.
We can help our website along in number of ways like making sure our page titles and Meta tags are unique, or by including Header (H1-H6) tags where relevant and by highlighting words on pages using of bold text. We can also include our keyword phrase – like image alt text and title text on images and links.